AI and automation have become deeply integrated into Google Merchant Center Next. Features like automatic data extraction, auto-updated pricing, and image enhancements through Product Studio
When it comes to running effective paid Search campaigns in Google Ads and Microsoft Advertising, keyword research and planning are the first and most crucial
This is Part 2 of our three-part series on mastering product feed optimization in Google Merchant Center Next. In Part 1: Optimizing Google Shopping Listings
To state the obvious, Amazon has become a superpower in the e-commerce world. In 2024, Amazon generated $638 billion in revenue, leading publicly traded e-commerce
How to Answer the “Man in the Chair” Today If you’ve worked in marketing for any length of time, you’ve probably run across that skeptical
Google Merchant Center’s capabilities have evolved significantly since 2019. With the rollout of Google Merchant Center Next, the interface and tools for managing product data
When additional external costs, like tariffs, enter the social and professional atmosphere as intensely as they have in the past couple of months, and there
This post was originally published on August 4, 2021. It was substantially updated on April 29, 2025, with new information. If you’ve been paying any
In the world of digital marketing, PPC (pay-per-click) and SEO (search engine optimization) sometimes operate in separate silos. However, their shared goal is clear: to
If you’ve been in the paid search game since Ask Jeeves, or when people would ask, “what is PPC?”, you know that Google loves to
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