SEO Content Audits: The What, Why & How
Google wants “helpful content.” That’s no secret, and for years, satiating that hunger for “helpful content” meant creating thoughtful, comprehensive, and customer-focused pages (or blog
Scott Waldyn
Google wants “helpful content.” That’s no secret, and for years, satiating that hunger for “helpful content” meant creating thoughtful, comprehensive, and customer-focused pages (or blog
TL;DR In SEO, we hear this question from clients all the time: “Why do we need to blog?” Understandably, they want to focus more on
TL;DR: The SEO value of press releases is indirect but vital. A press release should not be thought of as a ranking tactic; it is
A well-optimized URL structure is valuable for both user experience (UX) and search engine optimization (SEO). But knowing when to optimize your URLs is just
AI and algorithms evolve, but a simple truth holds: When more people can comfortably use your site, more people stay, engage, and convert. Accessibility increases
Reaching the top of search engine results pages (SERPs) isn’t just about the right keywords and intent anymore. In the era of AI Overviews, it
In the grand scheme of search engine optimization (SEO), anchor text may seem like a small detail, but the words you choose to hyperlink can
Google uses a framework known as E-E-A-T – which stands for experience, expertise, authoritativeness, and trustworthiness – to evaluate content online. Understanding E-E-A-T is foundational
As search habits and the way information is presented evolve, presenting valuable and accessible content matters more than ever. Organizing information so that it’s both
It seems like everyone these days is buzzing about AI Overviews. To get your brand cited in that coveted Google real estate is the new
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